Deezer takes Purple Door on the road with exclusive music experience in Brazil

For its first Purple Door event outside of France, Deezer invited 300 fans to Salvador to explore the artistic universe of Léo Santana, and experience an exclusive performance. 

Paris, September, 24th 2024: Deezer, the global music experiences platform, has expanded its immersive event concept Purple Door, beyond the borders of France, bringing it to Salvador, Bahia, Brazil on September 11, 2024. Purple Door has become a key event for Deezer in France and showcases the company’s commitment to connect fans and artists in unique ways. 

The first Brazilian Purple Door featured Latin music star Léo Santana, a symbol of the Salvador Carnival, known for his blend of modern beats and classic Brazilian rhythms. He performed in front of 300 dedicated fans in a carefully curated space that reflected his artistic vision and musical style. 

The lucky fans were not only able to experience a one-of-a-kind concert, but also got to showcase their knowledge of Santana’s music through a live version of Deezer’s Music Quiz. Additionally, two superfans who discovered a Purple Ticket in a giveaway machine were given the opportunity to meet Léo Santana during an exclusive meet-and-greet. 

Deezer’s Purple Door goes beyond traditional concerts by immersing fans in the artistic universe of their favorite musicians. In these exclusive events, fans enjoy rare, up-close encounters with established artists who typically fill larger venues. As part of the experience, attendees can try out physical versions of Deezer’s unique features – including discovering their musical compatibility with the featured artist through a special edition of Deezer’s innovative Shaker feature and’ putting their knowledge to the test through artist-specific MusicQuizzes. 

Since its inception, Purple Door has welcomed artists such as French rappers Tiakola & Gazo and pop-folk singer Pomme. The next edition of Purple Door, set to take place in France on October 23rd, will feature Pierre Garnier, the winner of the 2024 French Star Academy.  

By bringing Purple Door to new markets, Deezer continues to bridge the gap between artists and fans, creating memorable moments that truly allow people to live the music. 

Press Contact Deezer

Karina Klusen | kklusen@deezer.com