Deezer Appoints New VP of Artist Marketing

Nigel Harding to lead the global artist marketing strategy and brings 20 years of industry experience from Sony Music, BBC and Apple Music

4th April 2019: Deezer, the global music streaming service, has appointed Nigel Harding as its new VP of Artist Marketing.

Nigel will lead Deezer’s Artist Marketing team and help artists, labels and managers grow their fan bases and reach new listeners. In his role, Nigel will work with the Artist Marketing team to develop special campaigns and projects that appeal to users around the world to help drive the business further. This includes the successful annual Deezer NEXT program that helps emerging artists take the next step in their careers. 

Nigel brings over 20 years of music industry experience and joins from Sony’s Nothing Else Matters Records, where he held the position of Co-Director. In this role, Nigel focused on label management and A&R for dance music. Prior to this, his experience included artist promotion and national radio programming. Nigel also spent two years on playlisting strategy for Apple Music and over nine years at the BBC, where he supervised Radio 1’s mainstream music output and booked acts for Live Lounge and Big Weekend.

Alexander Holland, Deezer’s Chief Content and Product Officer commented: “Helping talented artists reach new and bigger audiences is one of the most rewarding things we can do as a streaming service. I look forward to working closely with Nigel to build on the wide range of creative marketing activations we’ve done with artists so far and to continue building Deezer’s standing with artists all over the world.”


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About Deezer
Deezer connects over 14 million monthly active users around the world to 53 million tracks. Deezer is available in over 180 countries and gives users instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only service in the Middle East and North Africa where you can find Rotana’s leading music catalogue together with a library of 53 million tracks and hits from all over the world. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Deezer was founded in 2007 and is a privately held company, headquartered in Paris. Deezer also has offices in London, Sāo Paulo, Berlin, Miami, Dubai and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at For the latest news on Deezer go to