28 October: Deezer has launched a new standalone music app that lets HiFi music subscribers enjoy Sony’s groundbreaking 360 Reality Audio music format. The app is called 360 by Deezer and is available for iOS and Android users.
The new 360 Reality Audio is an evolution in immersive audio experience utilizing object-based spatial audio technology. The new audio format lets the listener experience music as if they’re in the audio booth with their favorite artists. Music fans can use their normal headphones to enjoy it and no special hardware is needed.
In order to enjoy the 360 by Deezer app, users need an active Deezer HiFi subscription. The app will have a small but growing music library at first and more tracks from a wide range of genres will be added over time, as music gets remastered by artists. As of today, artists including: Aerosmith, Britney Spears, Earth Wind & Fire, Marvin Gaye and Miles Davis are available on the 360 app.
Listeners will find featured albums in the new format, along with a 360 editorial playlist in the new app’s recommendation page. Users can also discover 360 Reality Audio tracks by scrolling through the list of artists.
Deezer’s regular app syncs with 360 by Deezer, enabling music fans to easily access their favorite songs without having to switch over. Users can choose to ‘toggle’ favorite songs in 360 or merge regular tracks with those in 360 Reality Audio format.
“Our new app offers HiFi enthusiasts a dedicated and exclusive experience where they can easily access their 360 Reality Audio tracks. The new format provides music fans with a virtual audio experience that could previously only be achieved with special sound gear in a dedicated space. Now, with the 360 by Deezer app, all they need is a pair of headphones,” said Stefan Tweraser, Chief Product and Growth Officer at Deezer.
Deezer HiFi will be offered for free for three months with the purchase of certain Sony headphone models. Following the three months, Deezer HiFi will be available for a discounted rate of $14.99 / €14.99 / £14.99.
Deezer connects 14 million monthly active users around the world to 56 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalog on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in São Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press