Deezer and Citroën collaborate with Black M to celebrate launch of limited edition Ami Tonic

Black M shares his favorite driving tracks in an exclusive playlist and the chance to win a private concert in Deezer’s Paris office.

Paris, October 13, 2022 – Deezer has entered a brand partnership with Citroën for the launch of Citroën Ami Tonic Deezer limited edition electric city car. The streaming service is celebrating the launch with music through exclusive artist collaborations, starting with Black M. This brand partnership was conceived and implemented by Starcom (Publicis Media). 

A dedicated My Ami Club site allows fans to listen to a driving themed podcast interview with the French rapper, along with an exclusive playlist of his favorite driving songs. Finally, Deezer and Citroën are offering the opportunity to participate in a contest to join Black M for a private and intimate concert in Deezer’s office in central Paris on November 9.

The limited edition Citroën Ami Tonic Deezer edition will be produced in 2000 copies, with a personalized plate and the Deezer brand colors on the front of the vehicle.

This brand partnership was conceived and implemented by Starcom, Stellantis’ media agency, with the support of Publicis Media Content.

“It is an honor to associate our brand with this limited edition Citroën Ami Tonic. Everyone knows that a car ride is always more enjoyable with music,” said Nicolas Malard, Head of Brand Partnerships, Deezer France “We are also delighted to collaborate with an artist like Black M and to be able to give his fans the chance to attend a private showcase in our offices in Paris.”

“It’s a real pleasure to offer our customers a limited edition Citroën AMI Deezer. They can now enjoy the pleasure of driving to music from Deezer in complete safety with My Ami Play. This partnership will also allow our customers to participate in exclusive and private concerts. With Citroën Ami and Deezer, it’s an open road! Rodolphe PIHET, Citroën Ami Manager France.
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Jesper Wendel