Deezer and Firestone are once again supporting new talent with a second edition of ‘Road to the Main Stage’
The international showcase for musical talent is back to give emerging stars a chance to build a fanbase in France, Germany and the UK.
For the 2023 edition of this multi-country talent search, Firestone,the iconic tyre brand, and Deezer are searching for up-and-coming artists and groups in France, Germany and the UK.
‘Road to the Main Stage’ provides money-can’t-buy opportunities for the winning acts, including a gig on the Firestone stage at Rock en Seine (FR) and Southside Festival (DE) in 2023. The winners will also get to record a studio recording session of their next EP in the Paris HQ.
“We’re excited to continue our successful collaboration with Firestone and once again provide a stage for emerging artists through ‘Road to the Main Stage’,” said Mazen Abdallah, VP Brand Partnerships and Ad Sales at Deezer. “Deezer has a long tradition of supporting the growth of new artists and connecting them with a bigger fanbase. Firestone shares this ambition, and after the success of last year’s collaboration, it was clear we had to do it again.”
Firestone’s EMIA VP Marketing Thierry Jupsin said : “Music has been in the DNA of our iconic Firestone brand since 1928, when founder Harvey Firestone started the “Voice of Firestone” radio show. As emerging artists are the motor of music as an experience, we really wanted to give them a platform and ‘Road to the Main Stage’ offers them a unique opportunity to showcase their talent and get new fans. We are very happy to continue our partnership with Deezer as they share our objectives and engagement”.
The competition is hosted on a dedicated platform and organized in four different steps:
Call for entries (8th February to 22nd March 2023): young artists are called upon to apply directly on the platform by submitting their best project (track or EP) as well as a description of their musical universe and a few photos. To participate, artists must
not have signed a contract with a record company nor have released a full album.
Pre-selection and public vote (12th April to 24th May 2023): several artists are pre-selected by Firestone and the Deezer teams to continue the competition. The shortlisted projects are then voted on by Deezer users to choose their favorite artist.
Selection of the Grand Prize Winner (15th June 2023): the artist with the most public votes is then elected the Grand Prize Winner of the competition. He/she/they will have the chance to perform on the Firestone stage at Rock en Seine and Southside Festival. In addition, the winner will receive a recording session at the Deezer studio in Paris, and their artist profile will be featured on the platform.
After recording their new EP, winners get extra media exposure on Deezer to boost their visibility and streams.
Each competition phase is supported by a powerful audio, video and display media plan on Deezer.
FR contest : https://roadtothemainstagebyfirestone.withdeezer.com/fr/
DE contest : https://roadtothemainstagebyfirestone.withdeezer.com/de/
UK contest : https://roadtothemainstagebyfirestone.withdeezer.com/
‘Road to the Main Stage’ is a unique opportunity and experience that newcomer artists Renard Tortue (FR), Jante (DE) and Dweamz (UK) could take advantage of after having successfully participated in the competition in 2022. Firestone, supported by its agency Wave, is very proud of this initiative: the talents provide the music, while Firestone offers the stage to make their voice heard.
For over 100 years, Firestone, an iconic brand in the automotive industry, has been encouraging new artists. As far back as 1928, Harvey Firestone launched The Voice of Firestone, a radio show that gave a voice to emerging artists.
About Firestone
Our Firestone range of tyres builds on a heritage of strength and reliability spanning over 100 years. Driven by music since 1928, our iconic tyre brand is well known for its musical legacy, bringing music lovers and talents together. Over the years, Firestone has given hundreds of musical acts the opportunity to perform on the Firestone stage at some of Europe’s biggest festivals. Firestone became part of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions, in 1988.
About Bridgestone in Europe, Middle East, India and Africa
Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.
About Deezer
Deezer offers 90 million tracks to 16 million monthly active users worldwide. Available in 180 countries, the music streaming service provides access to one of the world’s richest catalogs of music and audio not only on mobile devices but also on connected TVs, connected watches, smart speakers, PCs, Macs and tablets. A French company, Deezer is based in Paris and has offices in Sao Paulo, Berlin, London, Miami and Dubai. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. More information on Deezer Brand Partnerships, Deezer’s integrated advertising network. Contact Deezer Brand Partnerships : brandpartnerships@deezer.com
About WAVE
WAVE is a marketing agency based in Belgium that helps brands create lasting and meaningful relationships specifically with music and sports fans. The stories it creates are deployed through attention-grabbing strategy, consultancy, campaign development and activation. This leads to projects that are natural, engaging and authentic.
Press Contact Deezer
Karina Klusen | kklusen@deezer.com
