Deezer and DAZN Italy launch content series “Play With”
The new format tells the passion for football of the most popular singers of the Italian music scene
Paris, 12.04.2023: Music and sport create unique emotions and deep connections to people’s everyday life. For this reason, DAZN and Deezer continue to strengthen the partnership signed in November which today expands to an editorial level with exclusive content available on DAZN. DAZN Italy and Deezer – the global music streaming service – announce “Play With”, the new format that presents the most interesting singers of the Italian music scene as protagonists showing their passion for football and how it has often been a fundamental element of inspiration and influence on their artistic career.
On Thursday, April 13th, DAZN will exclusively air a new format featuring Milanese singer-songwriter Tananai, who continues to top the Italian charts after his successful performance at Sanremo Music Festival 2023. In the first episode of “Play With”, Tananai discusses his passion for Inter Milan and how it has impacted him emotionally. With the San Siro stadium in the background, he also shares how his devotion to Inter has helped him cope with the highs and lows of his artistic career.
The format “Play With” is not just about interviews: in fact, the singers will create dedicated music videos featuring the exclusive production co-created by DAZN and Deezer. The video featuring Tananai’s song “Quelli come noi” will be available from Friday, April 14th, and will be broadcast as a video opener in DAZN’s coverage of the Serie A TIM championship.
In this second phase of the collaboration between DAZN and Deezer, the sports entertainment platform confirms its commitment to giving its users access to an offer of exclusive, transversal, and original content which reinforces the passion for sports, but which also embraces other worlds, such as that of music. Music and football have the ability to bring people together, create a sense of excitement and community, and provide a shared cultural experience.
A 3-month free trial of Deezer Premium will allow DAZN subscribers to enjoy their favorite tracks, albums and playlists on Deezer. They will benefit from some of the most advanced and user-friendly music streaming features on the market, including SongCatcher, Lyrics with translation and flow, an infinite mix with recommendations inspired by their favorite songs and adapted to their moods.
This partnership in Italy creates growth and engagement opportunities for both partners, as Deezer continues to expand in the Italian market and DAZN adds a globally competitive music service to its offering.
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