Deezer boosts the festival season with major partnerships across France
Deezer is proudly announcing partnerships with the biggest music festivals in the country, enhancing the festival experience with fan activations, massive karaoke sessions, a sneak peek of the new collaborative playlist feature and much more.
Paris, May 17th 2023 – Deezer is partnering with some of the most exciting French music festivals of 2023: We Love Green, Garorock, Les Eurockéennes de Belfort, Le Fnac Live Paris 2023, Les Vieilles Charrues, Delta Festival, Rock en Seine et Rose Festival.
Starting in June, Deezer will celebrate throughout the festival summer with a wide range of activations and welcomes fans on-site to experience a dedicated Deezer festival booth, Deezer stages, big screen karaoke and VIP access with unique fan experiences.
Together with brand strategy and storytelling agency MNSTR, Deezer has created an interactive concept, to engage music lovers to the fullest as they visit the biggest festivals in France. Through a live version of an upcoming feature, festival attendees will get the opportunity to transform their playlists into a mini-festival and a personal dancefloor, reserved for themselves and their friends at the Deezer booth.
“With the return of sunny days, Deezer is inviting music fans to connect at festivals. MNSTR collaborated with Deezer to create a way to amplify the fan engagement by linking the festival experience to the possibilities in the Deezer app. The result is a concept allowing music fans to create their own personalized mini festivals,” says Romain Bracigliano, Head of Brand Experience, MNSTR.“Deezer has always been committed to supporting music festivals, both in France and around the world,” said Sandrine Cariven, Head of Marketing for Deezer France. “Every year we offer fans the possibility to connect with artists and each other, while expressing their passion for new musical experiences. Deezer’s brand is deeply connected to summer festivals and our events are always a highly anticipated for festival-goers.”