How has Taylor Swift’s style evolved from her country roots to a pop sensation and beyond? From her early days in cowboy boots to the glittering gowns of the Met Gala and the ethereal looks of the Folklore era, discover how Taylor Swift’s personal style reflects the transformative narrative of her career. Get ready to explore iconic outfits that are as memorable as her chart-topping hits.
The evolution of Taylor Swift’s fashion style
Early years and country roots
When Taylor Swift first stepped onto the scene, her fashion was deeply rooted in the country aesthetic, mirroring her musical beginnings.
- 2006 ACM Awards: Taylor Swift made her debut in a country dress with cowboy boots that evoked Nashville—a true nod to her country origins.
JEFF KRAVITZ/FILMMAGIC
- 2007 Grammy Awards: for her first appearance at the Grammy Awards, Taylor Swift wore a strapless lavender dress with a beaded skirt. Her career as a style icon undoubtedly got off to a remarkable start with this appearance.
FRAZER HARRISON/GETTYIMAGES
Pop transformation and bold choices
As Taylor Swift‘s music pivoted to pop with the release of 1989 and Red, so did her style. This era was marked by bolder, more sophisticated, and sometimes edgier looks that matched her evolving music style. She embraced glitter, metallics, and more form-fitting designs that showcased a new confidence.
- Billboard Music Awards 2015: who could forget the iconic silver sequin jumpsuit from 2015? Her look on the red carpet reflected her characteristic blend of elegance and daring. That night, she won eight of her 14 nominations: Best Artist, Best Female Artist and Best Album on the Billboard 200 for 1989.
JON KOPALOFF/FILMMAGIC
- MTV Video Music Awards 2015: A matching sequin houndstooth ensemble, reminiscent of the style used in the music video for “Bad Blood”. This outfit has become an iconic look for Taylor Swift and marked her move into bolder fashion choices.
AXELLE/BAUER-GRIFFIN/FILMMAGIC
Indie and folk influences
The release of Folklore and Evermore saw a drastic shift in Taylor Swift‘s musical and fashion tones. These albums introduced a more understated, indie style that was reflected in her wardrobe choices—think ethereal, bohemian, and handcrafted looks that emphasize a matured, introspective artist.
- 2021 Grammy Awards: Taylor Swift’s floral, boho-chic dress, by Oscar de la Renta, showcased her ability to marry her musical themes with her fashion.
KEVIN MAZUR/GETTY
- Taylor Swift: The Eras Tour premiere in 2023: a ravishing floral Oscar de la Renta dress. She accessorised her look with her signature lipstick and a diamond necklace. Less than a month after its release, the film, which she produced herself, became the highest-grossing concert film of all time.
JOHN SHEARER/GETTYIMAGES
Taylor Swift iconic tour and public appearance styles
Memorable tour outfits
Taylor Swift‘s tours are a grand showcase of thematic fashion that tells a story with every outfit. Each era of her music is visually represented through her wardrobe, making each concert a unique fashion spectacle.
- Reputation Tour: remember the dark, edgy look? Her outfits featured an array of bodysuits, thigh-high boots, and metallic accents. The snake motif, a symbol of the media’s portrayal of Taylor Swift during that period, was cleverly integrated into her stage costumes.
GETTYIMAGES
- The Eras Tour: this tour is a fashion extravaganza that spans all of Taylor Swift‘s musical phases. A sequined bodysuit sparkles under the stage lights.
MICHAEL BUCKNER/VARIETY VIA GETTY
Street style and casual looks
Walking through Tribeca or leaving her apartment, Taylor Swift’s off-duty fashion is effortlessly chic. She often opts for vintage-inspired pieces like high-waisted shorts, floral dresses, and classic overcoats.
ALO CEBALLOS/GC IMAGES
On the red carpet, Taylor Swift‘s outfits embody boldness and glamour, while her street style blends casual comfort with sophistication. In all settings, she remains a dynamic fashion icon, continuously evolving and inspiring with her deeply personal style.
GOTHAM/GC IMAGES
The evolution of Taylor Swift’s fashion is a parade of daring, sophistication, and personal expression. As she transitions through musical genres, her style has evolved to reflect her artistic development and the narratives of her albums. Listen to Taylor Swift’s hits on Deezer and experience the style and sound of a true music and fashion icon.