TOP 10 of Taylor Swift’s most iconic looks

How has Taylor Swift’s style evolved from her country roots to a pop sensation and beyond? From her early days in cowboy boots to the glittering gowns of the Met Gala and the ethereal looks of the Folklore era, discover how Taylor Swift’s personal style reflects the transformative narrative of her career. Get ready to explore iconic outfits that are as memorable as her chart-topping hits.

The evolution of Taylor Swift’s fashion style

Early years and country roots

When Taylor Swift first stepped onto the scene, her fashion was deeply rooted in the country aesthetic, mirroring her musical beginnings.

  • 2006 ACM Awards: Taylor Swift made her debut in a country dress with cowboy boots that evoked Nashville—a true nod to her country origins.
Taylor Swift at the 41st Annual Academy of Country Music Awards

JEFF KRAVITZ/FILMMAGIC

  • 2007 Grammy Awards: for her first appearance at the Grammy Awards, Taylor Swift wore a strapless lavender dress with a beaded skirt. Her career as a style icon undoubtedly got off to a remarkable start with this appearance.
Taylor Swift arrives at the 50th annual Grammy awards held at the Staples Center on February 10, 2008 in Los Angeles, California

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Pop transformation and bold choices

As Taylor Swift‘s music pivoted to pop with the release of 1989 and Red, so did her style. This era was marked by bolder, more sophisticated, and sometimes edgier looks that matched her evolving music style. She embraced glitter, metallics, and more form-fitting designs that showcased a new confidence.

  • Billboard Music Awards 2015: who could forget the iconic silver sequin jumpsuit from 2015? Her look on the red carpet reflected her characteristic blend of elegance and daring. That night, she won eight of her 14 nominations: Best Artist, Best Female Artist and Best Album on the Billboard 200 for 1989. 
Taylor Swift at the 2015 Billboard Music Awards

JON KOPALOFF/FILMMAGIC

  • MTV Video Music Awards 2015: A matching sequin houndstooth ensemble, reminiscent of the style used in the music video for “Bad Blood”. This outfit has become an iconic look for Taylor Swift and marked her move into bolder fashion choices.
Taylor Swift arrives at the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California

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Indie and folk influences

The release of Folklore and Evermore saw a drastic shift in Taylor Swift‘s musical and fashion tones. These albums introduced a more understated, indie style that was reflected in her wardrobe choices—think ethereal, bohemian, and handcrafted looks that emphasize a matured, introspective artist.

  • 2021 Grammy Awards: Taylor Swift’s floral, boho-chic dress, by Oscar de la Renta, showcased her ability to marry her musical themes with her fashion.
Taylor Swift attends the 63rd Annual GRAMMY Awards at Los Angeles Convention Center on March 14, 2021 in Los Angeles, California

KEVIN MAZUR/GETTY

  • Taylor Swift: The Eras Tour premiere in 2023: a ravishing floral Oscar de la Renta dress. She accessorised her look with her signature lipstick and a diamond necklace. Less than a month after its release, the film, which she produced herself, became the highest-grossing concert film of all time.
Taylor Swift attends the "Taylor Swift: The Eras Tour" Concert Movie World Premiere at AMC The Grove

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Taylor Swift iconic tour and public appearance styles

Memorable tour outfits

Taylor Swift‘s tours are a grand showcase of thematic fashion that tells a story with every outfit. Each era of her music is visually represented through her wardrobe, making each concert a unique fashion spectacle.

  • Reputation Tour: remember the dark, edgy look? Her outfits featured an array of bodysuits, thigh-high boots, and metallic accents. The snake motif, a symbol of the media’s portrayal of Taylor Swift during that period, was cleverly integrated into her stage costumes.
taylors outfits eras tour reputation

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  • The Eras Tour: this tour is a fashion extravaganza that spans all of Taylor Swift‘s musical phases. A sequined bodysuit sparkles under the stage lights.
Taylor Swift on the Eras Tour at SoFi Stadium on Aug. 7, 2023

MICHAEL BUCKNER/VARIETY VIA GETTY

Street style and casual looks

Walking through Tribeca or leaving her apartment, Taylor Swift’s off-duty fashion is effortlessly chic. She often opts for vintage-inspired pieces like high-waisted shorts, floral dresses, and classic overcoats.

Taylor Swift is seen in the West Village on May 26, 2015 in New York City

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On the red carpet, Taylor Swift‘s outfits embody boldness and glamour, while her street style blends casual comfort with sophistication. In all settings, she remains a dynamic fashion icon, continuously evolving and inspiring with her deeply personal style.

Taylor Swift is seen in Tribeca on July 18, 2018 in New York City

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The evolution of Taylor Swift’s fashion is a parade of daring, sophistication, and personal expression. As she transitions through musical genres, her style has evolved to reflect her artistic development and the narratives of her albums. Listen to Taylor Swift’s hits on Deezer and experience the style and sound of a true music and fashion icon.