UGC, Converse and Dunkin’ along with many other brands have signed to Deezer’s newly introduced music solution for commercial spaces
Paris, June, 23, 2025 – Deezer, the global music experiences platform, has launched Deezer Business, a service enabling businesses to legally play music and create engaging atmospheres in commercial spaces like shops, restaurants, hotels, cinemas, gyms and offices across France and internationally.
Cinemas from UGC Group are one of the many businesses that have chosen to let their customers live the music with Deezer, along with American doughnut and coffee icon Dunkin’ who are setting up shop in France for the first time. Converse have also chosen to soundtrack their Parisian showroom with tailormade playlists from Deezer Business.
With access to a vast catalog of high-quality music and editorial expertise, these and other businesses can now manage music programming and build custom playlists, tailored to their brand and customer segment, without the hassle of negotiating music licenses and curating playlists from scratch. It is also possible to add commercial spots throughout the music programming.
“As a global music experience platform, we know the impact music has on how people feel in a space,” said Julien Delbourg, Chief Commercial Officer at Deezer. “From global names like UGC, Dunkin’, and Converse to local heroes, our mission is to help businesses turn everyday moments into memorable experiences, using music to express their brand and forge lasting connections with the people who walk through their doors.”
Maxime SCHMIDT, Director of Brand, Communication, and Digital, UGC, said: “Our cinemas are built to be vibrant and welcoming places for everyone and we’re constantly working to improve the experience in our theaters. This is why we’re thrilled to enrich the sound experience within 15 UGC lobbies thanks to Deezer Business!”
Jean-Wilfrid Thibault, General Manager Dunkin’ France (QSRP Group) said: “At Dunkin’, every shop is designed as a vibrant living space, where people come to recharge with positive energy from the morning onward. Thanks to Deezer Business, music and pop culture will be a natural part of creating a dynamic and optimistic atmosphere at Dunkin’. It’s a key ingredient for connecting with our core target — an urban, mobile generation in search of good vibes and brands that reflect who they are. This partnership strengthens our ambition: to offer a daily dose of happiness, whether it’s in the shop or on the go.”
The Deezer Business platform offers a variety of features to legally stream music and ensure a seamless and customizable experience, including:
- Multi-zone management for controlling music across different areas
- Deezer editorial playlists tailored to specific business types and customer preferences
- AI-powered playlist creation
- Intuitive scheduling and broadcasting options via dedicated hardware or app
- Offline mode
For more information about Deezer Business and its sounding solution, please visit:
Website : https://deezer-business.com
Linkedin : https://www.linkedin.com/showcase/deezer-business
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Press Contact Deezer
Jesper Wendel | jwendel@deezer.com
