Deezer appoints Rodrigo Vicentini as General Manager for Latam to drive business growth across the region

The seasoned Brazilian executive joins Deezer to unlock new business opportunities and establish impactful partnerships across Latin America

Paris, July 29, 2025 – Deezer (Paris Euronext: DEEZR), the global music experiences platform, today announced the appointment of Rodrigo Vicentini as General Manager for Latin America. Rodrigo will lead Deezer’s operations in the region from the company’s office in Sao Paolo, Brazil, reporting directly to Chief Commercial Officer, Julien Delbourg. 

“There are fantastic business opportunities for Deezer across Latin America, and I’m looking forward to taking our presence to the next level in the region, together with my new colleagues,” said Rodrigo Vicentini, newly appointed General Manager, Deezer, Latin America. “Deezer’s partnership model along with a genuine knowledge and passion for music, has made the company an influential player in the region, and I’m thrilled to lead the way as we continue to expand.”

“With a proven track record of driving business growth and building high-performing teams, Rodrigo has made his mark in sports, media, and entertainment in Brazil and across Latin America,” said Julien Delbourg, Chief Commercial Officer, Deezer “We’re happy to have him on board and together we will accelerate Deezer’s partnership business and continue growing our support for the music industry in the region.”

“Brazil is one of Deezer’s largest markets and Latin America as a whole shows major growth potential for us,” said Alexis Lanternier, CEO, Deezer “With Rodrigo on board we’re well positioned to continue building our business and strengthen Deezer’s presence across the region.”

Rodrigo Vicentini brings over 20 years of experience in creating business opportunities for leading global and Brazilian brands. His career includes key roles at organizations such as the NBA, UFC, Globo and Unilever. Most recently he led the expansion of the National Basketball Association (NBA) in Brazil, as the Head of the organization in the country. He is also widely recognized for building passionate fan communities and driving consumer engagement at scale — a critical skillset in the fast-evolving music streaming landscape.

For over a decade, Deezer has been building its strategic partnerships in Latin America, establishing them as a key driver of the company’s top line growth. Rodrigo Vicentini will not only lead the acceleration of Deezer’s partnerships across the region but will also oversee and develop the local organization, including the marketing, artist relations, and content teams.