Deezer announces revamped partnership platform Deezer for Business to drive continued growth

Deezer 4 min read

Paris, March 19, 2026 – Deezer (Paris Euronext: DEEZR) today introduced its revamped partnership offering, Deezer for Business, a one-stop shop for music experiences, delivering high-end solutions through a premium music catalog, proven technology, and real-world expertise.

“For more than 15 years, Deezer has helped brands create differentiation and build meaningful consumer relationships through the power of music, and with the launch of Deezer for Business we’re now taking the next step on this journey, ready to meet any use case and deliver measurable impact for our partners,” said Julien Delbourg, Chief Commercial Officer, Deezer. “Music is not just content to monetize, it carries meaning and emotion, and if used right, brands can forge genuine long-term customer connections. With Deezer for Business, our partners get access to a fully licensed catalog, scalable world-class tech, and decades of music industry expertise to guide them every step of the way.” 

The new Deezer for Business offering is designed to drive growth by supporting companies across five distinct pillars, and help them stand out by creating new business opportunities through leveraging music:

  • Deezer for Partners – Deezer as an integrated part of consumer offerings, amplifying engagement and customer retention (Orange, FNAC Darty, Tim, Norlys, Yettel)
  • Deezer Music as a Service – for businesses looking to build their own white or gray label music streaming service leveraging Deezer’s fully licensed catalog and tech stack.

Renewal of Sonos Partnership

Since 2023, Deezer has powered the Sonos Radio ecosystem, driving tens of millions of monthly listening hours and sustained double-digit growth across millions of households globally. With a renewal in 2026, Deezer continues to deliver premium streaming infrastructure and a fully licensed global catalog, while adding programmatic advertising integration through the Deezer Ad Exchange.

  • Deezer for Advertisers – a premium audio advertising solution enabling brands to reach millions of music fans across Deezer and a growing ecosystem of partner audio experiences worldwide.
  • Deezer for Professionals – turnkey a solution for businesses looking to create engaging physical spaces by streaming fully licensed music, drawing on an extensive catalogue, editorial playlists, and custom streaming technology. Major brands such as UGC, Dunkin’, Converse, and others are already using the solution.
  • Deezer AI Detection – Deezer is so far the only music streaming platform to detect and clearly tag AI-generated music, while excluding it from recommendations, giving users a choice what to listen to, and making it harder for fraudsters to game the system and steal royalties from human artists. This technology is now available for any organization in the music ecosystem that wants to detect and track AI-generated music. 

Discover Deezer for Business and read more about each individual solution on https://deezer-business.com/ 

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Press Contact Deezer

Jesper Wendel
jwendel@deezer.com

ABOUT DEEZER 

Deezer is one of the world’s largest independent music experiences platforms, connecting fans with artists and creating ways for people to Live the music. The company provides access to a full-range catalog of high quality music, lossless HiFi audio and industry-defining features on a scalable platform available in 180+ countries. Founded in 2007 in Paris, Deezer is now a global company with over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation. By building strategic partnerships in key markets across Europe and the Americas, Deezer keeps delivering brand value and end-user engagement across a wide variety of industries, including telecommunications, media, audio hardware and e-retail. As an industry thought leader, Deezer was the first platform to introduce a new monetization model since the inception of music streaming, designed to better reward the artists, and the music that fans value the most. Deezer is listed on Euronext Paris (Ticker: DEEZR. ISIN: FR001400AYG6) and is also part of the Euronext Tech Leaders segment, dedicated to European high-growth tech companies, and its associated index. 

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