SACEM partners with Deezer to launch SACEM Play, a music solution for independent businesses
- SACEM Play is planned to launch for independent businesses in 2027.
- SACEM combines customer expertise with Deezer technology and catalog.
- Top priorities: Tailored music experiences and more accurate rights allocation.
Paris, September 28, 2026 – Deezer, the global music experiences platform, and SACEM today announced SACEM Play, a professional music solution offered under the SACEM brand and powered by Deezer technology.
Sacem Play is designed for independent businesses that wish to play music in their spaces. The solution will provide a musical experience tailored to the specific environment of each business, with a simple and accessible user journey. This new offering is an addition to Deezer’s range of professional solutions, which includes Deezer for Professionals, delivered to companies and brands that consider sound an integral part of the experience they offer their customers.
Why are SACEM and Deezer launching SACEM Play?
While Deezer for Professionals remains the main solution for multi-zone environments, Sacem Play is specifically addressing the needs of independent businesses. It combines Sacem’s trusted relationship with customers and its distribution capabilities, with Deezer’s technology, catalog, and editorial expertise, in order to offer musical experiences adapted to each specific business environment.
“With Sacem Play, we want to put the full power of a professional solution at the service of independent businesses. Music is a genuine driver of customer experience, attractiveness, and differentiation. This new solution reflects our commitment to continuously enriching the services we offer our customers, with a simple and comprehensive platform that enables them to fully benefit from music. Sacem Play will also make it possible to allocate authors’ rights to creators more accurately, thanks to the usage data that will be available to us,” explains Jean-Felix Choukroun, Sacem’s Director of Marketing, Customer Relations, Digital & Key Accounts.
“At a time when music is becoming a strategic tool for businesses in terms of customer experience, brand image, and performance, Sacem Play enables us to put our technology, catalog, and editorial expertise at the service of independent businesses. Together with Sacem, we are offering a simple and reliable solution designed to adapt to the reality of each specific business,” adds Julien Delbourg, Deezer’s Commercial Director.
How will SACEM Play support creators and rights holders?
Sacem Play will offer an activation and trial process designed to make the service easy to get started with. Its gradual launch is planned by early 2027. Beyond the experience offered to independent businesses, Sacem Play addresses the need for music to be played within a clear framework that ensures remuneration for creators and rights holders. This ambition is part of Sacem and Deezer’s joint commitment to fairer remuneration, demonstrated by their collaboration on the Artist-Centric remuneration model and by Sacem’s use of Deezer’s tool to detect music that is 100% AI-generated.
Follow Deezer News for updates as SACEM Play moves toward its planned launch.
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Notes to editors
Deezer’s AI music detection tool sets an industry standard, with the ability to detect 100 % AI-generated music from the most prolific generative models – such as Suno and Udio, with the possibility to add detection capabilities for practically any other similar tool as long as there’s access to relevant data examples. Not only that, Deezer has made significant progress in creating a system with increased generalizability, to detect AI generated content without a specific dataset to train on. The reported increase comes at a time of growing concerns about AI companies training their models with copyrighted material, and governments potentially diminishing copyright laws to facilitate AI development. Deezer is committed to protecting the rights of artists and creators, and remains the only streaming platform to sign the global statement on AI training.
AI is a critical challenge for the music industry – According to a study conducted by CISAC and PMP Strategy, with participation from key industry players, including Deezer, nearly 25% of creators’ revenues are at risk by 2028, which could amount to as much as €4 billion by that time. This represents a colossal, even critical, challenge for the music creation sector as a whole. Read the CISAC and PMP Strategy study.
Delivery vs streams – Most of the daily delivery of AI tracks are never streamed on Deezer, but they are diluting the catalog and are used for fraudulent activity – today, up to 70% of all streams of fully AI generated tracks are fraudulent.
Two new patents – In December 2024, Deezer applied for two patents for its AI Detection technology, focused on two different methods of detecting unique signatures that are used to distinguish synthetic content from authentic content.
FAQ
Figures updated to reflect Deezer data as of July 2026.
What is SACEM Play?
SACEM Play is a professional music solution offered under the SACEM brand and powered by Deezer technology. It is designed for independent businesses that want to play music in their spaces through a simple, accessible and tailored experience.
How is SACEM Play different from Deezer for Professionals?
Deezer for Professionals remains Deezer’s main solution for companies and brands operating in multi-zone environments. SACEM Play focuses on independent businesses and combines SACEM’s customer relationship and distribution capabilities with Deezer’s technology, catalog and editorial expertise.
When will SACEM Play launch?
SACEM Play’s gradual launch is planned by early 2027. The service will include an activation and trial process designed to make it easy for independent businesses to get started.
How will SACEM Play support creators?
SACEM Play is designed to place professional music use within a clear rights framework. Usage data made available through the service will help SACEM allocate authors’ rights to creators more accurately.
What role does Deezer play in SACEM Play?
Deezer provides the technology, catalog and editorial expertise powering the solution. Deezer’s professional music experience also supports companies and brands that use sound as an integral part of their customer experience.
How to switch to Deezer
Transfer your music in three simple steps with Tune My Music.
- Click Transfer now to log in or create a Deezer account.
- Select your current music service.
- Transfer your entire music library, including playlists, albums, artists and tracks.
The service is free and fully secure.
Tune My Music is a trusted Deezer partner and upholds the highest data protection standards when transferring your music library. Your personal information, such as your user ID, display name and library content, remains strictly protected.
Press Contact Deezer
Jesper Wendel
jwendel@deezer.com
ABOUT DEEZER
Deezer is one of the world’s leading independent platforms dedicated to music experiences, bringing together artists and fans around a shared conviction: Live the Music.
Available in more than 180 countries, it offers an extensive music catalog, a lossless HiFi audio experience and innovative features.
Founded in Paris in 2007, Deezer has more than 600 employees worldwide and relies on strategic partnerships in the telecommunications, media, audio equipment and e-commerce sectors, creating lasting value for its partners.
A pioneer in streaming equity, Deezer was the first platform to deploy a new artist remuneration model.
Listed on Euronext Paris, ticker DEEZR and ISIN FR001400AYG6, Deezer is part of the Euronext Tech Leaders segment, dedicated to high-growth technology companies in Europe.
For the latest news, visit the Deezer newsroom.
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Deezer – Live the Music
