SACEM partners with Deezer to launch SACEM Play, a music solution for independent businesses

Paris, September 28, 2026 – SACEM and Deezer today announced SACEM Play, a professional music solution, offered under the SACEM brand and powered by Deezer’s technology.

Sacem Play is designed for independent businesses that wish to play music in their spaces. The solution will provide a musical experience tailored to the specific environment of each business, with a simple and accessible user journey. This new offering is an addition to Deezer’s range of professional solutions, which includes Deezer for Professionals, delivered to companies and brands that consider sound an integral part of the experience they offer their customers.

While Deezer for Professionals remains the main solution for multi-zone environments, Sacem Play is specifically addressing the needs of independent businesses. It combines Sacem’s trusted relationship with customers and its distribution capabilities, with Deezer’s technology, catalog, and editorial expertise, in order to offer musical experiences adapted to each specific business environment.

“With Sacem Play, we want to put the full power of a professional solution at the service of independent businesses. Music is a genuine driver of customer experience, attractiveness, and differentiation. This new solution reflects our commitment to continuously enriching the services we offer our customers, with a simple and comprehensive platform that enables them to fully benefit from music. Sacem Play will also make it possible to allocate authors’ rights to creators more accurately, thanks to the usage data that will be available to us,” explains Jean-Felix Choukroun, Sacem’s Director of Marketing, Customer Relations, Digital & Key Accounts.

“At a time when music is becoming a strategic tool for businesses in terms of customer experience, brand image, and performance, Sacem Play enables us to put our technology, catalog, and editorial expertise at the service of independent businesses. Together with Sacem, we are offering a simple and reliable solution designed to adapt to the reality of each specific business,” adds Julien Delbourg, Deezer’s Commercial Director.

Sacem Play will offer an activation and trial process designed to make the service easy to get started with. Its gradual launch is planned by early 2027. Beyond the experience offered to independent businesses, Sacem Play addresses the need for music to be played within a clear framework that ensures remuneration for creators and rights holders. This ambition is part of Sacem and Deezer’s joint commitment to fairer remuneration, demonstrated by their collaboration on the Artist-Centric remuneration model and by Sacem’s use of Deezer’s tool to detect music that is 100% AI-generated.