Deezer unveils major evolution of Flow, enabling a truly personalized recommendation algorithm

Deezer 5 min read

Paris, February 13, 2026 – Deezer (Paris Euronext: DEEZR), the global music experiences platform, is today announcing Flow Tuner, a major evolution of its flagship feature Flow. Through Flow Tuner, Deezer gives its users unprecedented control over the recommendation algorithm, with personalized discovery just a few clicks away. Thanks to Deezer’s leading AI detection tool and industry unique policy, the algorithmic recommendations in Flow do not include any AI-generated tracks.

Flow: the infinite personal soundtrack

Since 2014, Deezer has offered Flow, an infinite personalized soundtrack delivered through an algorithm based on the user’s musical preferences. The more users listen to music on Deezer, add tracks to their favourites, follow artists and listen to different genres, the more Flow refines its suggestions to offer an increasingly relevant mix of songs. Over the years, Flow has evolved to include a variety of moods and genres to choose from.

Flow Tuner: a new way to customize your Flow 

With the addition of Flow Tuner, Deezer has taken personalization to the next level, by giving users the power to impact their algorithm directly. They can now:

  • Instantly activate or deactivate musical genres or subgenres
  • Add new genres to broaden their musical horizons

The result will set the tone for your current and future listening sessions, no matter if you’re doing sports, working, relaxing or actively looking for new music.

Responding to needs of today’s music consumers 

Flow Tuner meets a strong user demand: getting the right recommendations at the right time and taking control of the algorithm. Up until now, liking, disliking and skipping have been the main ways of steering the algorithm. With Flow Tuner, Deezer users can push the algorithm in the right direction, by making personal active choices.

Marin Lorant, Head of Product at Deezer said: “Flow Tuner is based on a simple idea: recommendations should not be a black box. Our users want to find the right music for the right moment, and have the control to impact how this happens. By allowing them to activate, remove or explore genres with a single gesture, the algorithm becomes a tool that they can shape themselves. It’s more accurate, more personal, and it opens the door to more discovery.”

A long-term vision for personalization

This launch is in line with Deezer’s recent innovations around algorithm control and increased personalization. Since April, users have been able to adjust their musical preferences and control their recommendations through a dedicated algorithm settings area.

With Flow Tuner, Deezer reaffirms its commitment to offering a music experience that adapts to users’ expectations and listening habits, in line with its major innovations such as Flow, Shaker, Music Quiz, Songcatcher, My Deezer Year, and My Deezer Month.

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Press Contact Deezer

Jesper Wendel
jwendel@deezer.com



ABOUT DEEZER 

Deezer is one of the world’s largest independent music experiences platforms, connecting fans with artists and creating ways for people to Live the music. The company provides access to a full-range catalog of high quality music, lossless HiFi audio and industry-defining features on a scalable platform available in 180+ countries. Founded in 2007 in Paris, Deezer is now a global company with over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation. By building strategic partnerships in key markets across Europe and the Americas, Deezer keeps delivering brand value and end-user engagement across a wide variety of industries, including telecommunications, media, audio hardware and e-retail. As an industry thought leader, Deezer was the first platform to introduce a new monetization model since the inception of music streaming, designed to better reward the artists, and the music that fans value the most. Deezer is listed on Euronext Paris (Ticker: DEEZR. ISIN: FR001400AYG6) and is also part of the Euronext Tech Leaders segment, dedicated to European high-growth tech companies, and its associated index. 

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